You can also add who will use it and in what situation. Specify the color, size, material of an item. You know your business inside out, so write down a short description for each of your products. Search niche forums, Reddit, or Quora to see how your potential buyers are talking about your type of products. The more specific your keywords are, the higher conversion of your site visitors will be. Try to pick specific, long-tail keywords that also relate to your site. Then narrow the list to the most relevant words and phrases. You can start by drafting a list of keywords that people might use to find the type of products you sell. That will help you gain insights about your ideal buyer persona and come up with the keywords that they are more likely to use. To do so, you have to start with keyword research. For a solid SEO strategy, you need to add high buyer intent keywords to your store. Learn more about what Ecwid does for SEO → Generating keywords for your storeĪdding random keywords that relate somehow to your business will get you nowhere. That way, search engine robots can “read” images and show results according to the query just like it is usually done with the text.
Ecwid creates ALT-tags automatically with the same text as the product title. In your Ecwid store, you can incorporate both short and long keywords to: A person who is specific in their search is usually willing to buy a certain product. Long-tail keywords get less organic traffic, but can result in higher conversion value. “12 oz ceramic coffee mug” is an example of long-tail keywords. That means, short-tail keywords can generate traffic to your store, but the conversion rate will be low. Search queries with short-tail keywords are most likely made by someone in the research phase who is not yet ready to buy. Search phrases that consist only of one or two words. Keywords are equally important for visitors of your store since they help customers quickly scan the content and give an understanding of the page. With the right keywords on your pages, you can make it easier for people to find your business online.
Keywords help search engines to understand what you sell and index pages of your site.
Combining with social media and paid ads, they can guarantee increasing your Return of Investment (ROI) and making your store more popular among target audience. Keywords are great SEO tool to get more organic traffic to your site. That means, you should describe products in a way that addresses people’s searches to improve your SEO. The more relevant your store’s content is to keywords that customers use, the higher your website appears in Google, Bing, and Yahoo. You can use keywords to create content for products and services description in your online store to optimize your site’s rank in search results and get in front of more shoppers. For example, in a “buy ceramic mug in Portland” query keywords are “ceramic mug” and “Portland”. Keywords are words and phrases that people use when searching for a product.
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